It is easy to focus on the latest trend in marketing or think that social media is the only way forward, but Email Marketing is still one of the most cost effective and influential forms of digital marketing, Why? Because if done well and you master the key elements such as trust, relevance and targetting, it can be a highly cost effective yet professional way of reaching your audience AND give a great return on investment (ROI).
What do you do on a daily basis? Generally, many times a day? Check your emails! A well written, targetted email is still a much more effective way of reaching people than random posts on social media. There is a place for all, but we will show you how to create the hits and avoid the misses!
We have spent years between us developing email campaigns, testing what works best, and creating effective strategies for clients. Let us help you to improve and fine tune your existing email marketing. Or if you are new to this form of marketing, we’ll walk you through the key stages of development, monitoring and reporting. Our month’s support included in our training packages means you can be sure of putting theory into practice.
It is fair to say that it is a challenge to be the one that subscribers open and react to. Let’s face it – our inboxes are overflowing! So we will help you to stay ahead of the game. Our course includes:
• Identifying your goal and targets
• Outlining your strategy and setting your budget
• Planning your campaigns
• Creating attractive and engaging content
• Headlines to grab attention (for the right reasons)
• Staying within the law – data protection basics
• How to improve deliverability
• Reporting results
• Choosing or changing your email provider
• Building subscribers – on and offline
• And more….
We will also deliver more in-depth courses for those who want to take their email marketing to a much higher level. This course is perfect for those who want to present a professional face to their subscribers, and who want to know how to monitor their results, and learn in order to fine tune campaigns in future.
Spring course sold out. Next course will be in Autumn. Sign up here for alerts